Marketing Management model exam II -2016

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Marketing Management model exam II -2016

Choose the correct answer

1 / 100

Which of the following is NOT a sales manager’s task in the implementation stage of the sales management process?

2 / 100

What is the concept of motivation in consumer buying behavior?

3 / 100

Which of the following is an area of a behaviorally-related sales objective?

4 / 100

Marketers need to position their brands clearly in target customers’ minds. The strongest brands go beyond attributes or benefit positioning. They are positioned on the basis of which of the following?

5 / 100

What is the term used to refer to intangible activities or benefits that an organization provides to satisfy consumers’ needs in exchange for money or something else of value?

6 / 100

__________________is based on demand for the product and the cost of producing that product?

7 / 100

Which of the following is NOT a component of the marketing mix?

8 / 100

What is the concept of sales force motivation in sales management?

9 / 100

Brand management came into being for which of the following reasons:

10 / 100

How does the concept of service recovery impact customer retention in service marketing?

11 / 100

Hampton Hotels is an organization that has a worldwide chain of hotels. Most of these hotels are not owned by Hampton Hotels, but are run by independent hotel owners. Hampton Hotels mainly takes care of the marketing and brand management of the chain of hotels; the rest of the operations are left in the hands of the independent owners. What is the name given to the cooperation between Hampton Hotels and the owners of the hotels?

12 / 100

How does the concept of brand identity contribute to successful product and brand management strategies?

13 / 100

How does the concept of sampling error impact the reliability of marketing research findings?

14 / 100

Consumer decision process model represents…

15 / 100

  ______is the practice of using team selling to focus on important customers so as to build mutually beneficial, long-term relationships.

16 / 100

How does the concept of customer relationship management (CRM) software support sales management efforts?

17 / 100

What is the purpose of a marketing plan?

18 / 100

In the context of consumer buying decisions, which of the following is a need or want that is strong enough to cause a person to seek satisfaction?

19 / 100

How does the concept of branding influence business marketing decisions?

20 / 100

What is the concept of sales pipeline management in sales management?

21 / 100

How does the concept of sales forecasting impact sales management decisions?

22 / 100

What is the difference between internal and external influences on consumer buying behavior?

23 / 100

What is the role of hypothesis testing in marketing research?

24 / 100

How does the concept of differentiation contribute to competitive advantage in strategic marketing?

25 / 100

The marketing strategy of developing new products and selling them in new markets is referred to as _______________.

26 / 100

A company uses an indirect export channel when:

27 / 100

What is the concept of value proposition in business marketing?

28 / 100

How does the concept of market research impact business marketing strategies?

29 / 100

What is the concept of sampling in marketing research?

30 / 100

What is the concept of co-branding in product and brand management?

31 / 100

What is the concept of competitive advantage in strategic marketing?

32 / 100

How does the concept of reliability apply to marketing research?

33 / 100

Which of the following is NOT a quantitative technique of sales forecasting?

34 / 100

A favorable attitude toward and consistent purchase of a single brand over time is referred to as _____________.

35 / 100

During the prospecting stage of the personal selling process, salespeople will deal with

36 / 100

The personal gratification that consumers associate with a product or service fulfills:

37 / 100

At which stage in the personal selling process does a salesperson search for and qualify potential customers?

38 / 100

What is the concept of brand equity in product and brand management?

39 / 100

How does the concept of service innovation drive competitive advantage in service marketing?

40 / 100

Which of the following is NOT a motive for using penetration pricing when exporting?

41 / 100

What is the concept of validity in marketing research?

42 / 100

What is the concept of integrated marketing communications (IMC) in business marketing?

43 / 100

_________ is the process that helps managers understand the nature of the industry, the way firms behave competitively within the industry, and how competition is generally undertaken.

44 / 100

How does the concept of digital marketing influence strategic marketing planning?

45 / 100

Changing the place an offering occupies in consumers’ minds relative to competitive products is referred to as _____________.

46 / 100

Any container in which a product is offered for sale and on which information is communicated is referred to as __________.

47 / 100

What is the difference between a target market and a target audience?

48 / 100

The three major tasks involved in the implementation stage of the sales management process are ___________.

49 / 100

Which of the following needs pertain specifically to the performance of a product or service?

50 / 100

_____________is displayed by a person while buying milk.

51 / 100

How does the concept of market segmentation influence marketing research strategies?

52 / 100

What is the concept of sales performance evaluation in sales management?

53 / 100

Directing the promotional mix at ultimate consumers to encourage them to ask retailers for the product is referred to as a ___________.

54 / 100

What is the concept of channel conflict in marketing channel and logistics management?

55 / 100

The ratio of sales revenue of the firm to the total sales revenue of all firms in the industry, including the firm itself is referred to as ______________.

56 / 100

_________ advertising affords the marketer the ability to engage the consumer in a direct and personal way.

57 / 100

A brand-based model reveals the following:

58 / 100

To have value, a brand must offer which one of the following?

59 / 100

If a brand has high brand equity, this typically reduces the time consumers spend on the …. phase in the consumer buying process:

60 / 100

What is the concept of customer relationship management (CRM) in strategic marketing?

61 / 100

What is the purpose of market positioning in marketing?

62 / 100

How does the concept of brand positioning influence product and brand management strategies?

63 / 100

How does the concept of brand extension impact product and brand management decisions?

64 / 100

Mostly, the major source of power throughout the distribution channel is:

65 / 100

How does the concept of competitive analysis drive strategic decision-making in business marketing?

66 / 100

Sales promotions that require participants to submit some kind of entry form but are purely games of chance requiring no analytical or creative effort by the consumer are referred to as

67 / 100

Any word, device (design, sound, shape, or color), or a combination of these used to distinguish a seller’s goods or service is referred to as a _________.

68 / 100

The marketing strategist also needs to understand how to win the competitive battle except?

69 / 100

What is the purpose of a SWOT analysis in marketing?

70 / 100

How do psychological factors such as personality and self-concept influence consumer buying behavior?

71 / 100

A major element of the promotion mix in today’s world. Most businesses have a corporate website, as well as pages on different social media sites

72 / 100

The idea that an organization should strive to satisfy the needs of consumers while also trying to achieve the organization’s goals reflects the ____________.

73 / 100

Choosing a suitable international brand name is an important, but often difficult, part of the process that creates a strong and distinctive brand. Which of the following statements about choosing a name for a new soft drink is UNTRUE?

74 / 100

How does the concept of SWOT analysis inform strategic marketing decisions?

75 / 100

How does the concept of market penetration strategy impact strategic marketing decisions?

76 / 100

Parents buy toys or gifts for their children. This act is considered as _______ in the buying process.

77 / 100

During the introduction stage of the product life cycle, a/an ________may be used. This pricing strategy charges a high price to recoup the costs of product development.

78 / 100

How does the concept of supply chain management impact agricultural marketing strategies?

79 / 100

To keep your brand into recognition, it is important to _________ according to an effective through plan.

80 / 100

What is the concept of branding in marketing?

81 / 100

If a company introducing a new brand under the source brand or endorsing brand strategy to gain the benefits of brand power, you again are in a position to charge a _________.

82 / 100

What is the concept of perception in consumer buying behavior?

83 / 100

A differentiated product may be unique in the marketplace, but it will only be successful under which of the following circumstances?

84 / 100

What is the role of positioning in strategic marketing?

85 / 100

How does the concept of sales training and development contribute to effective sales management?

86 / 100

What is the concept of product lifecycle management in strategic marketing?

87 / 100

What is the concept of service quality in service marketing?

88 / 100

One of the main advantages of using a direct export mode over an indirect export mode is:

89 / 100

What is the difference between primary and secondary data in marketing research?

90 / 100

Achieving the right brand identity means creating brand _________ with customers.

91 / 100

One of the more specific groups of potential consumers toward which an organization directs its marketing program is referred to as a ______________.

92 / 100

Which of the following statements is NOT true of the different types of needs as categorized by Abraham Maslow?

93 / 100

Another name for the analysis of consumer lifestyle is ________________.

94 / 100

How does the concept of target marketing influence business marketing strategies?

95 / 100

What is the concept of cognitive dissonance in consumer buying behavior?

96 / 100

Dibora usually buys a Yirga caffe coffee and never considers buying any other type of coffee. She makes this decision without much thought or effort. Dibora is including in:

97 / 100

Benefits of having different brands include all of the following except:

98 / 100

How does the concept of target market selection influence strategic marketing efforts?

99 / 100

What is the concept of market access in agricultural marketing?

100 / 100

The description of a population according to selected characteristics such as age, gender, ethnicity, income, and occupation is referred to as ___________.

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